First, the fact that people refuse to pay for journalism online is very truly killing journalism online. There was nothing hyperbolic about what I said in GP, and there's nothing hyperbolic about this statement now. This is, I think, indisputable.
What I'm arguing is that people pervasively and stubbornly refuse to pay for things online, but then then turn around and say "content creators should solve the problem that I don't want to pay for things online." It doesn't cross their mind that this is a massive problem that is crushing entire industries, and Joe "I have an online indie band" Schmoe might not be able to reconcile it himself.