If Apple nail this one then their Apple Watch sales are going to sky rocket. I have a failing they can, especially with the type of money they have.
look into who Antonio De Rosa is. In short, he is our chief designer and he was on that Apple iWatch team in 2010. We are ahead of Apple on this one. Those sensors exist today and guess who has them?! But this is great, Apple has a much bigger marketing budget than we do.