These things don't matter and the airlines know it. People will continue to fly. I guarantee that a year from now if United is the most convenient flight to a place that guy needs to go, he will fly United.
We simply aren't in the "free market competition" will fix it zone with air travel. I hate air travel and do everything I can to avoid it for work. Most people think I'm crazy. Why wouldn't you jump at the chance to fly to an obscure town in India on the company dime!?!?!?
So do not expect this to affect anything unless the government gets involved