Mostly okay. I was on the leading edge of a wave that was going to happen anyway, and the term is relatively generic. As long as someone doesn't start one with the same name as any of ours, I'm good. Many of the people behind other * Weekly dev newsletters have become good acquaintances.

We have a rebrand in the works, however, as due to our reluctance to heavily promote or send arbitrary emails to subscribers, we have a lot of subscribers who don't know about the other publications.. and our stable is not very cohesive branding wise. This will be resolved by the end of the year :-)

There are always trends in naming, especially when it comes to spamming - err, I meant to say growth hacking.

Scroll back over Hacker News over a few months and you can spot the moment when people caught on that putting "Machine Learning" in their titles got clicks, regardless of how valid that was.

"$TECH weekly" is a similar level of branding to all those lists of projects which are "curated". Seriously search past submissions for "A curated list of ..". They're cookie-cutter posts that could probably be generated by machine-learning!

Gee, I now realize I sound like a total dick in the comment above. What I mean is that you can get most people to promote a product as long as they have a match of values and reputation, and the money is right. Given how this is fairly new to devs its going to take a good deal to break the ice. Though I suspect the upside is going to be huge. Maybe a deal similarnto what copywriters get. Base plus a percentage.