I suspect if you are a diabetic that actually cares about his/her blood sugar, you wouldn't give two hoots as to the company that made it easier to monitor. You would simply want the device.
It's always the same with democracy. You have to make those decisions before something actually happens. After it's too late.
Are you familiar with the Helo? The Helo LX is a device already ahead of Apple's Engineers. You can find the Helo LX at http://Farmer.Helo.Life
look into who Antonio De Rosa is. In short, he is our chief designer and he was on that Apple iWatch team in 2010. We are ahead of Apple on this one. Those sensors exist today and guess who has them?! But this is great, Apple has a much bigger marketing budget than we do.