I read 1984 when I was in my teens, and I remember being let down by it. It was so outlandishly comical that it was impossible to take it seriously. Then I was incredulous that more and more people were saying 1984 was starting to match reality.

Remember the "daily hate"? That's pretty much what's going on here. Not only do people thoroughly enjoy the act of hating something, but entire communities form whose explicit purpose is to do this. And of course, no one wants to admit that they're hating people, so they construct comfortable euphemisms and say they're hating systems, not people. It's a "corporate boot," not a person.

It's much easier to frame anyone who interrupts your daily hate as an outsider than to face the reality of what you're doing.