furthermore, in an era where millions of dollars are thrown around by VC's and founders at startups (that provide no real value to customers in many cases) at wildly overinflated valuations, it seems that people have forgotten the key purpose of running a business. TO MAKE MONEY. The goal isn't to make sure everyone is represented or to make everyone feel good. No one cares. This article is complete spin. The real goal of this company is to get engineers at a discounted price under the guise of, "oh you've been overlooked by these other companies, we're super female friendly, we're soooo diverse. we can't pay you as much, but we're just one big family here so it's worth it."
IN GENERAL: diversity of thought is good. diversity of skin color, ethnicity, gender, etc just to tick a box saying 'yup, we support diversity!' is nonsensical. there seems to be a large disconnect in logical thinking when these two things are advertised as the same thing. hire the best candidates, regardless of the meaningless BS (like gender or race). ok, you think the hiring process skews against some candidates (I don't know if this is really true or not), then change the interview process to support that. saying that female candidates don't do well with whiteboarding exercises, so you're changing the process to something they are better at is so silly (and quite frankly insulting to those women who ARE prepared for the whiteboarding exercises). you're optimizing for female employees, not for building your business and providing value.