United has a history of being a company with a crappy culture. Basically, Uber today is the United of the tech world and United has been the Uber of the airlines industry for the last few decades. Stacking metaphors, even when there were many fish in the aviation sea, United was the rotten one.

Holman Jenkins wrote an informative and funny piece in today's WSJ on this: https://www.wsj.com/articles/make-america-great-boycott-unit...