Maybe, if the words were actually informative, there'd be less jumping to conclusion.
As it stands, the blog post just isn't very transparent. It mentions PIA "provid[ing] us with opportunities and resources going forward, including an operating budget", and that it is "now officially part of the PIA family".
So you have money changing hands, and property changing hands. That doesn't sound like a sale, it's what it is.
Unfortunately, it's rather thin on substance regarding future intentions. But I guess it could indeed make sense purely as a pro-bono project with a bit of a PR windfall for PIA.