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No way it was >$1m. It's specifically because it's not a steady business like suburban lawn care that there is no way it is going for a 2-4x annual rev. It's definitely not going to go for more than that.

I'm going to guess they got it for a song with a job for the owner and his brother attached and the promise that they could focus on content and not selling ads.

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Would be great to see some facts and numbers not more suburban lawn care anecdotes.

Go on any website selling site like flippa or Latonas and you can see sales prices for lots of similar businesses with similar or higher revenue.

Also the lawn care point wasn't an anecdote it was an example of a generally predictable and steady income stream business vs a blog like this which is neither.

Those sites don't include employees who will stay on the to run the company. You also don't think Stripe paid a premium over what the site would have fetched in a flippa sale?

Right they had one employee who now has a regular salary working on something he enjoys as well as getting a job for his brother(who wasn't employed before by the site) means it's even less likely stripe is going to pay a huge multiple.

They might have paid some premium but they aren't paying 150x when the going rate is <2x AND throw in a job for the brother.

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