There's no room for any improvement in this mindset. In a zero-sum world being more efficient at something and hence more profitable means you're stealing, either from customers or from less-efficient producers. Which really means any attempt at making things better is evil.
After a generation or two people start to internalize it, and you get a 'homo sovieticus' society which interprets any ambition as aggression - wanting a better life becomes synonymous with wanting to steal.