I think it's noble and commendable to act ethically, and promote ethical behaviour. However, I don't think "people acting ethically" is the thing we want to be relying on when we're trying to avoid self-extinction. By a large margin, people are usually selfish and will act in a self-interested manner, so it's probably safer to harness this particular aspect of humanity. I'm not saying it's pretty, but it sure beats self-extinction.
You see this with how smoking is viewed. People don't really care about the health effects to bystanders, they care about what others will think about them. That is human nature.
The trouble with this kind of tax/fee is that it trivialises the issue. You are allowed to do something wrong as long as you pay a small fee. This sends a mix message, and even leeds to a sense of entitlement.
Cost of energy is a significant cost in most mass-production processes (particularly in manufacturing). So, prior to the imposition of a carbon tax, when faced with the choice of purchasing one of two identical widgets, a 'co2 indifferent' consumer would choose the cheaper one. All other things equal, if widget manufacturer A can externalise some of their production costs (by polluting for free) and widget manufacturer B can't (or won't), widget B will likely have a higher price, even though their total social cost of production is lower. So there is more incentive to be a polluter.
The situation is reversed if a tax is levied on co2 pollution, with the rate set to internalise the cost of all external harm. Now the 'co2 indifferent' consumer will purchase co2 free widget B, because it now has the relatively lower price (prices are now more reflective of total social costs of production because the global cost of polluting has now been internalised).
I guess the other approach, that sidesteps this whole argument, would be to implement a 'cap and trade' scheme (my personal preference). The government auctions or allocates, say, 100,000 one-tonne permits: each permit allows a business to legally emit 1 tonne of co2. If a business needs to emit more co2, and what they produce is more valuable relative to what some other permit holder produces, then they can buy additional permits from this other 'less productive' business (and all businesses like it).
Under this latter scheme there's a hard cap on emissions. So people can feel as entitled to pollute as they like; they'll still be breaking the law if they do so without owning sufficient 'pollution permits'.
Might the latter sort of approach (cap and trade) address your concerns?