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I feel like Sony took over the mantle from Apple several years ago for putting out high quality and innovative products. Stuff like this is really cool to see.

Sony's cameras are the perfect example of modern prosumer tools, incredible quality, and thinking outside of the box. It would awesome if this translated into an iphone killer.

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You are too young :). There was a time, when Sony was what Apple today is - the technology giant who puts out amazing new devices all the time. Their advertising slogan "Its not a trick, its a Sony" was justified back then (up to the late 80ies, perhaps early 90ies). But I am very happy to see, that some of that old Sony is coming back.

And the industrial design was fantastic. I remember a kid coming to high school with this walkman (http://www.walkman-archive.com/gadgets/walkman_sony_05_701c_...) after his Dad had visited Japan, I was amazed that it was only fractionally larger than the tape it held. 30 years later and IMO it still looks modern.

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