Certainly ruthless optimisation of their corporate structure with respect to tax helps contribute to their low prices: http://www.economist.com/node/6919139.
But it's nice to think that it could also be due to genuine technical ability.
But it's nice to think that it could also be due to genuine technical ability.
And while I doubt their morals (corporations rarely have any) I generally have faith in their quality-to-price ratio. Not a resounding endorsement, just have had few problems.
It is fascinating though, they take a lot of things to extremes.