I'm going to eat bacon. Why? Because it's tasty and I enjoy it. Om Nom Nom. I'm aware that an animal died for my tasty bacon sandwich. I'm ok with that, because I rank the animal's life as less important than my morning.
I'm not going to torture an animal because I derive no pleasure from it. Given the choice, therefore, I would rather the pig lived a happy enough life in a field with little pig huts to live in before it was slaughtered. I'm willing to pay more for that to be the case, because I think it's the decent thing to do.
I don't love animals in general, heck I barely love any humans...