This has pretty frightening implications for the state of consumer goods, if industrial goods are already going this direction.
This scenario has played out thousands of times in the manufacturing/industrial sector over the past 30 years. The end result is that the vendor trying to lock their customers in to a service contract loses out to whoever makes a remotely comparable product that isn't locked in within a decade. The sales generated by virtue of being the "non-bullshit" vendor far outweigh the profits associated by following the market leader into the world of walled gardens.
The issue is that any open version of a product has to compete in such a way that matches the buy cycle of the product. I don't imagine farmers buy new combines every year! These things has to work for decades! Ditto with a lot of idustrial machinery.
This applies solely to stock market speculation, due to a perfect amalgamation of human psychological biases and fallacies.
In consumer economics we use utility value (iirc, it's been far too long since I've opened a textbook). Consumers will definitely drop their JD's if a "no-bullshit," almost as good option comes along, because the utility value gained will be higher than the asset loss.