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HTML as a data entry format is error prone, and HTML as a cross-platform data source requires a lot of tooling and unreliability compared with a properly-structured field-driven JSON API

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If you have the luxury of convincing your users to learn markdown instead of structured fields you'll have a far simpler and extendable solution.

Obviously rarely the case, but worth having the conversation.

Any decent CMS would add tooling there (yes, they don't they just treat the HTML is WYSIWYG, but that is where the tooling should be)

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