I wish Shirkey would start comparing Wikipedia creation not to TV watching, but to the jobs that the people who write Wikipedia are (theoretically) doing while they're writing Wikipedia.
One could say the same thing about OSS, at least in the context of OSS which management does not know about.
If you think 10 hours of TV a week is a waste of human potential, you should see what some people do for 40 hours a week. (Or vastly, vastly more, in some cases. Why hello, Japanese salarymen...)