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I wonder how much Foursquare pays for their PR firm? Worth the money for articles like this =)

They don't sell a product connected to the article so I don't really see the comparison.

They sell location analytics reporting and API access to their location data. Both are mentioned and extolled in the article. Am I wrong?

That's not a consumer product. That's an enterprise service.

It's still a product that being sold by the article. Submarine PR isn't limited to consumer products.

Enterprise buyers still use the internet