Apple admits the Mac Pro was a mess
theverge.com
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1. Run macOS
2. be fast as hell
3. be quiet
4. be reasonably priced
5. be somewhat expandable on the inside with RAM and disks
6. have a variety of external ports
7. be spec-bumped at least once a year.
Do that and you'll sell units, and more importantly keep devs and creative types happy
I do not care what the box looks like.
I had no issues installing updates, networking was fine etc.
What's special about iMessage/iCloud which poses an issue on a hackintosh?
Not just sell units, and probably not sell (many) more units, but you can sell units at a way higher profit margin. As pretty as the new Mac Pro is and as amazing as it is as a piece of technology, I have to believe that the one-time R&D costs of the Mac Pro are huge and directly contribute to the stagnated pace of upgrades.
While the cheese-grater Mac Pros weren't nearly as slick-looking as the oversized coffee cans, Apple could effectively throw out the whole internals of the cheese graters every year or two, put a mostly generic motherboard in it, with a wholly generic GPU and completely vanilla CPU/Memory/Disks and have a whoppingly fast machine with relatively minimal R&D cost, even while upgrading it in lock-step with external (intel/Nvidia/etc) evolutions. With the coffee cans, every single upgrade will require a huge redesign at a huge expense due to the tight integration.
While I understand the benefits of and necessity of tight integration in basically every single other product that Apple sells, its antithetical to the point of a Mac Pro.
Due to this, they try to innovate on form-factor, which is the aspect they have most control over the product design. The problem is that this is directly at odds with 4) price, 5) expandability and (to a certain extent) easy to 7) spec-bump every year.
So I think it's very unlikely the next MacPro will fulfill this wish-list, even if it seems rational at first.
Switching from PowerPc to Intel chips didn't seem to make them much of a difference.
Yes, potentially someone could by an "Apple" genuine repair motherboard and DIY their own, but that would make a lot of people happier.... then also make best of breed cases, that can only be had with a full Mac or Mac Pro. Yeah, it would potentially cut into their margins on mac hardware for pros.. but they aren't making much money there... the best bet is to keep the pros making content for their mobile devices happy.
Edit: Also, even if they charged a $300 "core" fee that's refunded when you turn in your old motherboard (assuming boards are sold for replacement), that would cover the "OS License" costs for those that are doing it on their own. Apple still makes money, but keeps the third parties to a minimum.
I'm sure people are making FrakenMacs using this enclosure using old, broken Ebay'd enclosures and cheap off the shelf parts that creme the official Mac.
Yup. I was eyeballing these [1] for exactly that purpose...
This is combined with the fact that the Mac Pro sells in the "low single digit" percentage range of Mac sales means that it's hard to justify an outsized expense. When factoring in R&D costs, my guess is the Mac Pro has much lower margins than other Macs.
Killing off the development platform for your successful products is incredibly shortsighted.
I guess they were really really close to the edge with that design, and Marco said he's heard those GPUs are failing from heat issues fairly often.
https://techcrunch.com/2017/04/06/transcript-phil-schiller-c...
1. The trash can design was not able to accommodate much heat variance and so was not updatable.
2. The trash can Mac Pro didn't suit some pro needs because of lack of graphics card and internal storage upgradability.
3. Dual graphics cards with an emphasis on OpenCL was the wrong direction to go in.
The trashcan is cool, despite looking like a trashcan, but way too expensive for what you get.
Something at that price needs to last, and permit upgrades.
For what you get, and what you can do with it, it's not worth more than $1,000.
Many Apple fans buy for status though, and Apple knows this, hence the watch. So, simply having the price tag as an ornament works for some people.
$3–4k is a normal price for that kind of hardware, it's not trying to compete with a Dell Inspiron.
At that price, other high-end professional workstations ship with beneficial options such as hard copies of offline-installable Operating System software, that does not require an internet connection. User-servicable parts, and expansion kits are normal. Variety and options are left open, to aid the owner in upgrading or altering the stock model. Professionals pay extra, to acquire versatile high-quality base units that they possess the skill to alter themselves, according to their preferred tasks.
Microsoft is experiencing the exact same sort of backlash against Windows 10, with too much phoning home, and network activity that flouts user consent.
As a professional, one expects an outfitter to appreciate the technical capacity for their clientele to negotiate complexity. One also expects a professional tool to perform exactly the task required, and only the task required, and nothing extra.
As a company Apple does not do this anymore. They sell fixed hardware profiles, and refuse alterations. They discourage meddling with low-level operating system components. The software is free, but you couldn't buy an offline copy if you tried.
Apple's hardware policies have changed. The machine you buy from Apple now, will not be upgraded by Apple, even with Apple parts, and in most cases has been engineered to prevent alteration at the expense of the unit. For example, Apple will not assist in upgrading from a 128GB SSD stick, to a 2TB SSD stick, even if they sell new models off the shelf with the same hardware profile. Doing so yourself will exclude a machine from receiving service at an Apple store.
Appliances are sold to lock in consumers, and coerce behavior. A professional selects equipment to enable activity, not to play into a business model.
I really want a new version of the cheese grater, but if that's not what comes out I'll just get another iMac (which isn't upgradable either, but it's cheaper and I'm not interested in running a Hackintosh).
The Apple watch is best smart watch ever made. Far better to spend $400 on a useful watch than $200 on a useless one.
"Higher sales" is orthogonal to what software development professionals want.
They discontinued the Pro version and put the "Pro" name on a "consumer" version as far a software developers are concerned I think.
I feel like I've played ping-pong over the years, bouncing back and forth between windows and apple. XP was okay, windows 7 was terrible. MacOS was amazing at the time, but whatever MacOS I have right now keeps crashing. Now I'm back to microsoft with windows 10