Are we worried that shady behavior that hurts consumers and riders might become the new equilibrium? I don't see how it could be. Whatever the machinations of Uber to artificially alter prices, no matter how sneaky, at the end of the day they'll lose drivers and riders to competitors if their margins drift too far from the economic cost of being the middle man. A driver don't need to know in what way he or she is being lied to or maniuplated to know that they make less per hour driving for Uber than for [Uber's next best competitor]. Thus, I don't see how there could be an equilibrium where Uber is overcharging and still has a significant portion of the market.