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Sounds like a pretty interesting console. And given the customization it also sounds like the fusion of the 'standard' PC architecture and the 'custom' console architecture have blended a bit more. I find it pretty amazing that AMD sees this sort of customization as cost effective (consoles are price sensitive so it would be hard to earn back your NRE on low margin parts)

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AMD also sells the console chips at a very low profit margin. They benefit a bit from their name being on so many products as well as hoping that games are optimized for AMD hardware which will benefit their PC business side as well.

Well, that's the plan, but NVidia is kind of wiping the floor with them.

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