I was recently back in town for a wedding and our uber to the hotel from the venue (about the same distance) was $9.
Once came to town (now on the east coast) I instantly noticed many friends who used to drive would take an uber. It's cheap, it's easy to call one from a crowded/loud place, you know how much it will cost, they don't use cash, they know where you are, and you don't have to give directions. For someone intoxicated (or anyone really), these are game changers.
It's the difference between "who's going to drive?" and "who's calling an uber?"
Company politics aside, the accessibility of ride-sharing services introduces numerous real safety benefits on top of the obvious convenience.