It's a pity they omitted comparing against the Maxwell-gen GPUs like the M40/M4. Those were out already in late 2015 and are also on 28 nm.
Perhaps the reason is simply that they don't have them in their servers, but we'll see if Jeff Dean replies on G+ [1].
[1] https://plus.google.com/+JeffDean/posts/4n3rBF5utFQ?cfem=1