What's more interesting than the story (for me) is the negativity in the comments. It almost seems like people hear "Uber" and go digging for reasons to hate on the idea.

But if you have been to Innisfil, it's pretty clear that this is a good attempt at tackling a transportation problem, Uber or no Uber. This is a rural town of less than 40 thousand people. There's simply no way spending close to half a million dollars per year on a single bus line makes any sense here compared to other cost/coverage models.