Maybe it's because I'm not American but I don't understand what "the woo" is exactly here. The closest thing I can think of is the verb "to woo" which ... doesn't really make sense here. Could you possibly explain it?
In this case, "woo" refers to the "softer" attributes often associated with women - nurturing, caring, feeling.
"Woo woo, a term used by scientific skeptics for pseudoscience, alternative medicine and New Age beliefs."
Just because a word has multiple definitions doesn't mean you can pick one that doesn't apply and call me wrong.