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Coming up with an idea for a product that is useful and that people will pay for is more difficult than actually implementing one.

Ah yes, with a good idea, the rest is just "a simple matter of implementation."

Look at YCombinator startups, most fail to come up with a product that people will actually pay money for.

This proves that bad ideas exist, not that the idea is the most important or difficult part.

Maybe it was the right product, but the implementation was shoddy. We'll never know.