Amazon Kindle fires don't have Play Store. Manufacturers could set up their own app stores like Amazon did.
Amazon would probably let them use their store though...
Samsung alone has more market share (by device) than Apple.[1] Samsung could probably do it, but it would be bumpy.
> Amazon would probably let them use their store though...
Maybe not without major concessions. Amazon subsidizes a lot of apps in their store because of their add serving architecture.
It might come though http://www.androidpolice.com/2017/02/06/no-really-this-time-...