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Animats

Great topic, but the article doesn't answer its own question.

Predictions:

- Microsoft will move the start menu to a different corner of the screen again.

- Some phones will have a dedicated hardware "dismiss popup" button.

- Neon colors with contrasting fringes will be used for visibility on AR displays.

- Alexa will start initiating conversations.

- Hyperreality.[1]

[1] https://vimeo.com/166807261

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"Microsoft will move the start menu to a different corner of the screen again."

Aren't they transitioning to a new business model that doesn't incentivize marketing-driven design anymore?

Where did you read that? All I'm seeing is more and more ads in win 10 as time goes on.

Next, Windows video ads you can't block that only appear when you have a projector connected, chosen by adtech which reads your PowerPoint presentations.

Fucking patent that.

Wait, wait, I've been in an OSX/AdBlock/uBlock bubble since Windows 7, are you saying that the latest mass consumer version of Windows has advertisements built in like network television?

Yes. The login screen has "click to buy this desktop wallpaper" ads and occasionally paid ad placements (I believe there was a tomb raider one). And recently they've been putting their cloud drive (OneDrive??) ads in explorer (even for the pro edition). It was one of the final straws that pushed me back to linux.

The crazy thing is that it does that per account apparently.

I ran few tools under my admin acc and I stopped seeing most of the crap.

I saw my wife clicking the start menu under her account on the same PC, and sure enough, ads there.

I think I'll just move Win10 under a VM to preserve some apps and run Linux.

I've heard people talk about them, but I've never seen it on any of the 4 Windows 10 machines running under my roof. Apart from the (already plenty annoying) notification about a new version of Office.

I haven't seen any either. I makes me wonder if people are using pirated versions of Windows and Microsoft has figured out a way to know this reliably and target them with ads.

I do have my "developer tools extensions" enabled on my Windows 10 machine, which I wonder if it affects being targeted by ads.

A/B testing for Windows 10 occurs in the wild, instead of extensive QA testing.

You don't see it, because you're in a separate group.

I upgraded from paid win7 ultimate. Maybe they a/b test?

Android already has a hardware back button (sometimes)... somebody should rog that up to get rid of pop ups in browsers.

I think it's time we whitelist sites that can create popups and popunders. Things like the firefox popup blocker flat out do not work anymore.

is there any real use-case for popunder ?

As for popup, Chrome on Android blocks them by default for me (maybe I touched a setting a long time ago).

Addendum: Everything will be in JavaScript. HTML & CSS will be JS DSLs by then.

"Alexa will start initiating conversations"

hilarious :-)

Unfortunately probably true. Alexa: "Tomorrow is your wedding anniversary. Do you want me to sent your wife a present?"

Did I just write "unfortunately"? :-)

Alexa: link to product that your wife would like, made by the company who paid most for advertising, not the identical product made by their competitor

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