> Apple’s research shows that 15 percent of all Mac users use at least one “pro” app frequently. These are apps for things like music creation, video editing, graphic design, and software development.
> Schiller, on Apple’s own pro apps: “I just want to reiterate our strong commitment there, as well. Both with Final Cut Pro 10 and Logic 10, there are teams on those software products that are completely dedicated to delivering great pro software to our customers.
As a few people have noticed (Recall Arment and possibly even Gruber pointing this out) for a while now almost all their Pro user footage used in advertising and announcements has either been photographers, directors or people sketching down ideas on iPad Pros.
Kinda seems to be ignoring the intersections of creativity and computing that the original Mac pioneered.