Amazon Launches Native Shopping Ads

This seems pretty interesting considering that they just slashed their affiliate commissions across the board.

It appears to me that by slashing commissions, then offering a bumped up commission rate temporarily if you install these native ads, they're shooting for more lock-in with their affiliate base.

Interesting strategic play, I still have no idea why affiliates would want to put all of their eggs in the Amazon basket after they slashed the rates like they did.

Edit: a word.