I've been expecting this ever since I test drove a Tesla last year and got the same feeling I got back in 2008 when I saw an iPhone 3G. The market isn't betting on just another car company but on. car + energy (electricity instead of gas) + TaaS (Transportation as a Service). Tesla has a tremendous headstart on this and in 5-10 years I expect a bloodbath like the smart phone wars, with a only 2-3 main players left e.g. Tesla:Apple::Waymo:Android.