Look at Wikipedia definition of bot (or other definitions on the first page when searching Google) "Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone."

I think "instant answers to frequently asked questions and surveys and polls over chat" (with some NLP to make it better) surely match that definition, no?

I don't understand why everyone is so fixated on the AI/conversation aspect. :)

With the current state of the technology, companies can benefit by using bots to enhance human-to-human conversations, not trying to replace them altogether.