Actually, for this very reason we don't even have the word "chatbot" on our homepage.
When people say things like "stay in contact with everyone who clicked on the ad to open a conversation with the bot", "Discovery is the biggest challenge", it shows that they just don't get it.
No customer, ever, will open their Messenger just to hold a conversation with your chatbot. Customers don't actually want to "discover" your bot so that they can chat with it. Why would they want that? They have more important things to do with their lives. :)
What customers want when they write to you on Messenger is finding information or performing a transaction. When you understand that, you can quickly see the benefit.
E.g. add a bot that will instantly reply to frequently asked questions to decrease the load of your customer support team. And when the bot doesn't understand requests, don't make it say "sorry I don't understand", just leave the question and a human will reply later (and maybe send a message with expected timeframe for human response).
When you have a chatbot which can replies to more than 30% of customer queries (for some of our users, we've seen bots reply to more than 90% of questions), it'll save plenty of money and time for your business.
About discoverability, well, how did your customers find your Facebook page in the past? Why do we need a special way to "discover" now? Maybe for "game and entertainment chatbots" a bot store would work, but I just don't see how it would work for serious businesses.
How can a business leverage bots right now?
- quick data collection
- instant answers to frequently asked questions
- surveys and polls over chat
- lead nurturing via Messenger (engagement rates > 70% compared to low read rate of email)