Wow. That copy is all over the place. I have to give them credit for this (unintended) piece of irony:

> Great experiences don’t just happen. And nobody knows that better than us.

I have a strong suspicion Adobe doesn't even know what this product is (why not just get to the point?). No doubt it started in a meeting where someone said "look at all of this exciting research and development around machine learning and visual media - we need to do something in that space so we don't become irrelevant", followed by an executive saying "here's $100 million; go make it happen".