Hinton? Wow. After decades of going on about neural nets while most machine learning folks pursued other things, he's sure milking his 15 minutes of fame for all they're worth!
Funny aside: I saw him walking up University Ave a few weeks ago. He was all bundled up in a coat and hood. It was cold out, but I also suspect he is becoming recognizable as a celebrity by some and prefers to keep a low profile. If I had recognized him earlier I probably would have tried to stop and chat.