I don't want to diminish what they and other similar projects do and actually I'm not really familiar with FPGA development, but I have one thought: what if we don't need one more
language, but rather something on a different level of abstraction?
The first neural networks that ran on GPU was written using low-level GPU primitives [1]. This was a non-trivial process that required to do a lot of low-level stuff. It required system programming skills and time to implement new architectures. But a group of researchers at the University of Montreal developed Theano [2], a framework that allows you to define computational graphs in Python programming language and then compile them to CUDA code that could be then executed on GPU. Instead of spending resources on development of a new language they put their efforts on actual thinking out useful abstractions and implementing compiler that works efficiently. It is also notable that they didn't include very high level abstraction in Theano too, but there are libraries like Lasagne [3] and Keras [4] that introduced higher level abstractions (neural network layers and pluggable pre-implemented models) on top of Theano. It is safe to say that Theano boosted Deep Learning research, making programming of new neural networks architectures quicker and accessible.
What if actually we need just the same thing for FPGA? Just a Python library that defines useful abstractions for logic circuits building, allows to construct arbitrary graphs using them, and then compile these graphs to VHDL. Assuming that the basic building blocks defined in Python are well defined and tested, it would be easy to implement verification and some testing in pure Python, the tooling like visualising logic diagrams can be implemented in pure Python too.
In addition to reduced efforts for development (because you don't need to design and implement a new language), it would be easier to pick up by software programmers: they would not need to learn new syntax, but concentrate on core conceptions like gates/summators/other stuff and graphs involiving them. It wouldn't be necessary to develop special-purpose editors, because it just Python, and again, because the tests for the resulting schemas could be written and ran in pure Python, it would be possible to use standard CI tools like Travis for open source development.
Edit: It seems like there is already a project MyHDL [5] that does something very close to what I described above.
[1] https://hal.inria.fr/inria-00112631/en/
[2] https://github.com/Theano/Theano
[3] https://github.com/Lasagne/Lasagne
[4] https://github.com/fchollet/keras
[5] http://www.myhdl.org/