I don't think the comment about process is really true, from what I can tell, Xilinx is only a few months behind the biggest SoC makers in terms of its process adoption, and is shipping 14nm parts currently. Not sure about Altera, but they are on Intel's process, which is bit ahead of the competitors anyway.
In terms of switching power, you definitely pay a penalty to have the reconfigurability in hardware, but on the other hand you don't have all the unused logic that you would on a GPU. I'd guess the comparative efficiency depends on the specific problem and specific implementation, but I don't have any numbers to back that up.