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After reading these arguments I was expecting something in the range of dollars per fax.

Is 7 cents per page really that much? I'm not very knowledgeable about this stuff, but are there really that many places out there faxing thousands of pages where 7 cents per page vs 5 cents per page is really going to make a difference for them?

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There isn't consensus on the 5 cents per page part. Some think it is closer to 3. If that's true, generally, I'm concerned if a competitor launches at less than half my price.

Even if it is 5 cents, that's a 30% discount, which seems significant.

It makes a difference at high volumes.

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