Google is a company that relies on trust. If I can't trust them with my data their business will seriously suffer. Verizon in no way cares about users trusting them, it's not in their business model.
It needs to be a choice what companies I trust with my data
Verizon could do this and "offer" faster internet, claiming this tracking is what enables everyone to have faster internet for "free." There's a cost to everything -- including giving away your information. If there was no cost, then Google and company wouldn't want it. The fact that they're able to make money from it implies there's value, and if you're giving away value, it must be costing you. It's just not dollars.
I still think you shouldn't let anyone spy on you, free or not. What Verizon is doing is just the same as them raising the price of their service, except worse, because once they have your data the returns on it will only compound.
[1] http://www.verizon.com/about/news/dispelling-the-myth-of-a-t...
Edit: This may be an unpopular conclusion but it based on facts.
https://www.cnet.com/news/people-trust-nsa-more-than-google-...