In the short term SpaceX will not reduce their prices - they will simply make a larger profit.
When SpaceX has effective competition that can deploy a single ticket multiple times, prices will drop dramatically.
When SpaceX has effective competition that can deploy a single ticket multiple times, prices will drop dramatically.
In any case, considering the four-month refurbishment the reflown core may actually have ended up more expensive than a new one. That's okay for now. SpaceX offered a discount to get a customer to fly on it instead of having to pay the launch cost completely on their own. Currently I wouldn't say the discount is any indication about how much cheaper reflying a core currently is. But with the first stage being about ¾ of the launch cost there are of course great potential savings, which is where the 30 % come in.
Or maybe making it cheaper to fly will increase demand enough that it makes sense to lower prices to meet it