Q: Why are you bothering with BCC when consulting is so much more lucrative? (I can think of a few good reasons, but I'd like to hear what your reasons are.)
A: I really enjoy being a product guy. BCC has a very desirable property in that it mostly works in my sleep. Consulting is quite lucrative and intellectually engaging, but it often disrupts my life in ways that BCC does not: for example, flying off to $BIG_CITY_ACROSS_OCEAN for a few weeks is wonderful once or twice a year but would get tiresome if I were doing it every month. I very rarely get tired of BCC, and with the exception of a trivial amount of support all of my work for it is at my absolute discretion to schedule. I mean, my little brother is graduating college this spring and, without even looking at the calendar, I can say "Sure, no problem, I'll be there. Tell me the day sometime."
Money is also not a huge motivator for me. I like it, don't get me wrong, but after I've got the rent and necessities covered (oh look, bingo) money generally has to be the icing on the cake to motivate me to do something. (Shh, no telling the consulting clients.)