Ice Cream for Breakfast May Improve Mental Performance and Alertness, Study Says
telegraph.co.uk
telegraph.co.uk
What happens when someone eats ice cream every day? I'm sure you will lose this effect. In fact, when this person skips a day of eating ice cream for breakfast they're going to be more irritable - classic response to addiction/habitual use.
I haven't read the original study and it's not to necessarily suggest that the author is pushing stupid science, it's the annoying pop science article posted here that people will pass around in semi-joking defense for eating more sweets.
"A possible explanation [for increased alertness[... is the simple presence of consuming breakfast vs. not consuming breakfast,"