The Submarine
paulgraham.com
paulgraham.com
Also, another interesting trend is Edelman moving into 'flogs' , i.e. paid pr shill blogs. Recently got caught pulling that for Walmart and Disney, I believe.
Articles on the consumerist:
Reference
[0] news.yc, 'McKinsey: Companies Remain Wary of Web 2.0 '
http://www.businessweek.com/innovate/content/apr2007/id20070417_670567.htm?campaign_id=rss_innovate