Ask YC: New logo, feedback and effects.
Firstly, we got some really helpful critical advice. Thank you all.
Secondly and maybe more importantly are the effects of the logo change on the site. Originally I had no logo on the web app, wanting to restrict the app to the bare essentials and ideally no images at all, also limiting the features / text concentrating on just one core concept. (This is a sort of design challenge I wanted to experiment with.)
Eventually I relented and added a few images inc a logo which was really cheap looking. After lots of complaints, we put a day into creating a new logo, then put up some roughs here for critique, then took on board much of the advice and added the new logo.
The app is scaling quite fast and enjoys decent organic traffic, however a high percentage would bounce straight off, looking at only the landing page. Since the new logo, the stats are very interesting, there is not one hit where they just look at one page and leave, all traffic now spending considerable more time on the site.
I guess this will appear to obvious to some but still it has surprised me and been an interesting eye opener as to the effects of eye candy.
New logo: http://www.myplaylist.biz
No more critiques pls. Hehe.