2) Google doesn't sell your data to third parties. This is a big one. They make money by showing you ads and reporting to the advertisers that they did it. Nobody else gets access to your data, and Google goes to great lengths to lock it down and prevent unauthorized access. Do you trust every company your ISP will sell the data to?
3) Google itself has ways to opt out temporarily for highly sensitive things, like with an incognito window. Can't do that with an ISP.
4) You generate a lot of traffic that Google has nothing to do with. Do you have an iPhone? Do you use a laptop other than a chrome book? Have a gaming console? Use a non-chrome browser? Your ISP will inhale all of this.
The silver lining might be, considering your ISP can now access your data, that maybe the culture will shift and people will take online privacy a little more seriously, both applicastion and services providers and users. Maybe people will stop sending user analytics in plain text all the time. Maybe people will expect tls everywhere. Maybe a layer 3.5 overnet will emerge..
Google doesn't share or sell your information. This is a common misunderstanding. No advertiser can identify you individually. Rather you're an anonymous part of a large group with certain characteristics specified by the advertiser. Google also allows you to opt out of targeted advertising. Finally, Google's philosophy is that it will release PII data of its users over Google's dead body.
In comparison, ISPs can share "precise geo-location, financial information, health information, children’s information, social security numbers, web browsing history, app usage history and the content of communications”.
There are powerful financial interests at work here. I think this is going to be a common way to swerve the conversation away from the heart of the issue.
Disclaimer: used to work at Google.
Not trying to swerve any convoys more just trying to figure out how the head of the FCC could possibly in any way rationalize this without assuming loads of money changing hands. Sigh.
Also, stop using Google as a distraction.