I'm not for this at all vote at all, and I'm not sure why Trump supporters are, I'm just trying to come up with a good argument for why it's worse.
And the reason ISP is much worse is your ISP is your gateway to the internet. Everything you do can be tracked and it's directly tied to your personal identity. You can't avoid being tracked by it by using a different site. Want a list of cat owners in San Fransico? Comcast has that list and they'll sell it to you, names, addresses, etc. How about a list of people who have googled 'given medical condition' in the tri-state area? How about a list of names and addresses of people who are interested in gay sex in Utah? How about who have visited Ashley Madison in Washington, DC?
In theory you can opt out of FBGOOGZON tracking.
Those who prefer a smaller government and objected the the FCC'c huge over reach that this rule was part of.