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It's pretty popular problem. I recently got this book "The Positioning Manual for Technical Firm" by Philip Morgan from my friend and it's basically about how to move from generalist to in-demand specialist. The book has exercises how to determine for who and what service you could provide to position yourself as specialist. Maybe you will find this useful.

Wish I could help, that's out of my expertise. I do full-stack in Clojure(Script) when I can help it, otherwise Rails + Ember/React/etc.

Have you looked beyond the bay area? I was considering moving there to find different work. I am thinking it may have been fortunate I did not. Right now I am drowning in work (in the Tucson area).