Here the penalty for taking public transportation without a valid ticket is roughly 50 times the cost of the ticket (and the excuse that you wouldn't have bought the ticket anyway is not a valid defense here either), and this ($1500 vs $20 cost of a new movie) is of similar scale.
Perhaps this will encourage movie viewers to use alternative modern distribution channels a la Netflix. Personally I do not bother with full-priced DVDs; Lovefilm (netflix.eu) is enough for me, together with older discounted DVDs. There's enough backlog of good movies that I don't need to buy Transfomers 2 on DVD for a long, long while.