Back in 2011, several ISPs were caught red-handed working with a company called Paxfire to hijack their customers’ search queries to Bing, Yahoo!, and Google. Here’s how it worked.
When you entered a search term in your browser’s search box or URL bar, your ISP directed that query to Paxfire instead of to an actual search engine. Paxfire then checked what you were searching for to see if it matched a list of companies that had paid them for more traffic. If your query matched one of these brands (e.g. you had typed in “apple”, “dell”, or “wsj”, to name a few) then Paxfire would send you directly to that company’s website instead of sending you to a search engine and showing you all the search results (which is what you’d normally expect). The company would then presumably give Paxfire some money, and Paxfire would presumably give your ISP some money.
In other words, ISPs were hijacking their customers’ search queries and redirecting them to a place customers hadn’t asked for, all while pocketing a little cash on the side. Oh, and the ISPs in question hadn’t bothered to tell their customers they’d be sending their search traffic to a third party that might record some of it.
Source: https://www.eff.org/deeplinks/2017/03/five-creepy-things-you...